Auto Responders: The Marketers Magic Trick
Imagine if John visits your website. He's highly interested in what you have to offer, but he's just not ready to purchase yet. He's still recovering from a vacation and needs to pay off his credit cards.
He sees a form on your site asking if he'd like more detailed information, and so he fills in his name and email address. Within seconds an email is sent to John with a short summary of what you have to offer and a couple of useful tips he can use right away.
Every email sent to John was automated. You didn't have to wait for him to subscribe, you didn't have to personally address John, nor did you have to send him an email every few days.
No, seriously. Stop and think. This simple exercise could easily add another stream of revenue to your web site that you didn't know existed.
Armed with this new knowledge, you should be able to add an additional stream of revenue that could do some serious boosting to your profits. Some online businesses use this single marketing strategy as the sole way of getting new clients. They do this because it works!